Make more people know about the brand by using social media in specific Asian regions.
Concise
Obseye Eyewear, a global brand that designs sunglasses and eyeglasses, got in touch with Me to boost its popularity in the Middle East and get help with its new online store.
Solution
I created a marketing plan using three approaches: organic and paid.
For the organic part, the focus was on increasing Obseye Eyewear’s brand presence by sharing fitting and local content on their social media.
The paid strategy involved using Facebook, Instagram, and Google Search Ads to bring in more visitors and sales during two important sales events: Single’s Day and Black Friday.
Social Media Marketing (Facebook- instagram google search ads) | SEO & Website Improvement | Data Analysis
The Results
Substantial followers growth for intagram
on Instagram official account
Substantial followers growth
on Facebook official page
(5.1%+)
288+ Significant followers growth on facebook page
Average engagement rate
for Instagram
CTR
Click through rate
60%
to Obseye eCommerce website
Key Takeways
. Organic social media
regularly worked on improving and managing the content on Facebook and Instagram for Obseye Eyewear. It was important to understand what the audience likes, and collaborating with the JILLSTUART Eyewear team helped us create interesting and genuine posts.
. Paid Strategy
With the help of content, produced with unique resources to boost promotion during the sales period. Through The paid campaign, we achieved 6,365 clicks to the obseye eCommerce website, marking a substantial 55% increase in the click-through rate (CTR).
. SEO Optimization Strategy (all-round)
With using the strategy the eCommerce website more visible on search engines by checking the technical stuff, adjusting things on the actual pages, and making improvements off the pages
Boost your brand's visibility in Asia with a tailored social media marketing plan!
About Obs Eyewear
OBS Eyewear is a designer sunglasses and optical eyewear brand, started in Dubai by Obs Smith.